Gohub is a travel eSIM company focused on Vietnam and APAC travelers, since 2018. We empower travelers with seamless connectivity, ensuring worry-free travel experiences and keeping our customers connected to what matters most – anywhere in the world. Check it out and send us your CV to hr@gohub.com
Job Overview:
The Digital Marketing Executive will be responsible for implementing and managing digital marketing campaigns to promote GOHUB. This includes executing online advertising, managing social media platforms, analyzing digital marketing metrics, and optimizing campaigns to increase engagement and drive enrollments..
Key Responsibilities:
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Actively participate in marketing brainstorm and implement digital strategies focused on user acquisition, retention and conversion optimization
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Manage and optimize online advertising channels such as Facebook Ads, Google Ads, Apple Search Store,…
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Utilize A/B testing, multi-channel attribution, and other analytical tools to refine marketing strategies and maximize performance across all digital platforms.
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Conduct keyword research and apply SEO best practices to improve organic search rankings.
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Extract and process data to support customer analysis and campaign optimization.
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Monitor and analyze metrics, adjust, and optimize campaign costs: including click cost, impressions, conversions (CPI, ROAS, CPL, CPC, CPV, etc.).
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Keep up date with market trends, understand customer insights, and propose ideas for creative digital marketing campaigns.
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Coordinate with external vendors and agencies as needed.
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Work closely with creative, content teams to ensure alignment with overall business goals.
Qualifications:
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Bachelor’s degree in Marketing, Communications, Business, or related field.
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At least 2 years of experience in digital marketing or a similar role.
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Strong project management skills to ensure the timely and efficient execution of media campaigns
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Excellent teamwork and collaboration skills, with the ability to work effectively with both internal teams and external media partners.
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Good command of written and spoken English and Vietnamese
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Passion for travel and understanding of the travel industry and seasonal tourism trends is a plus
Skills:
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Proficiency with digital marketing tools and platforms, such as Google Ads, Facebook Ads, and email marketing software.
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Strong knowledge of ASO, SEO, SEM, and social media best practices.
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Familiarity with analytics tools (e.g., Google Analytics, SEMrush) for data-driven decision-making.
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Excellent written and verbal communication skills.
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Experienced with app-focused marketing, including App Store Optimization (ASO).
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Having knowledge of the global market is a plus.
What We Offer:
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Competitive salary
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Opportunity to work in a fast-growing startup with a vibrant team culture.
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Professional development opportunities to enhance your skills.
If you’re excited about creating impactful content and helping travelers connect with new experiences, we’d love to hear from you!
