About Gohub
Gohub is a travel eSIM company focused on Vietnam and APAC travelers. We are building an integrated web/app platform to help global users connect to the internet anywhere in the world using our wide range of eSIM products (a $40B market globally). eSIM is disrupting the traditional telecom industry and we have been early in this race since 2018. We launched our first eSIM products in 2023, raised USD 500,000 seed funding, launched the first version of Gohub eSIM app in October and on track to scale ~4x in revenue to $US 4M this year.
Wondering if Gohub is the right match? We’ve found that low ego, a growth mindset, and a clear priority for action go a long way here.
To apply, send us your CV to hr@gohub.com
About The Opportunity
The Senior Content Strategist is responsible for developing and executing a high-impact, AI-powered content strategy that drives brand awareness, engagement, and conversions across multiple digital platforms. This role combines strategy, execution, performance analysis, and process optimization to ensure content efforts are data-driven and business-focused.
This position oversees owned content channels (website, SEO, app, social media…) and community-led content strategies, leveraging AI and automation to optimize content creation, personalization, and distribution. The ideal candidate is a strategic thinker, data-driven decision-maker, and creative storyteller with a strong ability to drive content that fuels brand growth and customer engagement.
How You Will Make An Impact
Content Strategy, AI Integration & Performance Optimization
Develop and execute a performance-driven content strategy, ensuring alignment with business objectives, audience engagement, and conversion goals.
Conduct content audits, and performance tracking, using data insights to refine strategy and improve efficiency.
Experiment with new content formats and distribution strategies, optimizing based on A/B testing and performance insights.
Community-Led & Advocacy Content Strategy
Develop a content framework that activates influencers, brand advocates, and community-led storytelling to enhance credibility and organic reach.
Foster and grow community-driven content initiatives, encouraging user-generated content (UGC) and organic brand conversations.
Collaborate with the Influencer Engagement specialist to define messaging, content guidelines, and campaign storytelling.
Identify emerging trends, audience behaviors, and content formats that resonate with brand advocates and customers.
AI Integration & Content Operations
Leverage AI-powered tools to enhance content automation and efficiency.
Establish AI-driven workflows to streamline content creation, and performance analysis.
Optimize content production processes to improve scalability, collaboration, and execution speed.
Working with designers and content writers to develop content for brand-owned channels including social platforms, websites, and app.
Who You Are
2+ years in content marketing, social media, or digital marketing.
Strategic content execution with proven ability to develop and optimize multi-channel content strategies.
Strong storytelling and copywriting skills in Vietnamese and English (English proficiency required).
Experience with AI-driven content creation, automation, and personalization is a plus.
Data-driven approach with proficiency in content performance tracking tools
